Date: November 2011
Location: New York City
To celebrate and showcase the newly designed space that would be used to enterain fans, clients and chefs alike, we invited a host of celebrities (Ryan Phillippe, Solange Knowles, Penn Badgley) and chefs (Tom Colicchio, Marcus Samuelsson, Christina Tosi) to drink and chow down on a fried chicken recipe from Questlove of The Roots. Questlove also served as our DJ for the event and created a custom playlist for all party goers.
“The culinary studio on the fourth floor of 4 Times Square doesn’t get a lot of action these days, mainly because most Conde Nast executives have no idea it’s there. A few months ago, Bon Appétit saw an opportunity and, since it was reinvention mode, decided to do the same to this space.” – WWD, 2011